WWW.AIRBNB.COM.AU Website Review

Basic Information

URL:

https://www.airbnb.com.au

Site Title:

Airbnb: Holiday Rentals, Cabins, Beach Houses, Unique Homes & Experiences

Server:

nginx

IP:

23.48.224.100

City:

Secaucus, United States

Pages Indexed

Bing:

0

Google:

0

Page Information

Title:

Airbnb: Holiday Rentals, Cabins, Beach Houses, Unique Homes & Experiences

Length: 73 character(s); Best length: 10 ~ 60 character(s)

The HTML title tag is one of the most important elements of on-page SEO, appearing in search results, browser tabs, and bookmarks.

Your title tag does not appear to be within the ideal length.

Google's search results truncate titles that exceed 60 characters; Bing's search results truncate titles that exceed 70 characters.

Here are the best practices for Meta Titles:

Stick to a title length of 10-60 characters.
Make keywords/key phrases obvious
Incorporate relevant power words
Be clear but concise

Meta description:

Get an Airbnb for every kind of trip → 7 million holiday rentals → 2 million Guest favourites → 220+ countries and regions worldwide

Length: 132 character(s); Best length: 50 ~ 160 character(s)

Meta keywords:

Length: 0 character(s); Best length: 10 ~ 255 character(s)

The length of your meta keywords seems to be outside the recommended range. Ideally, a meta keywords should be between 10 and 255 characters, including spaces.

Meta keywords are a specific type of meta tag that appear in the HTML code of a web page. They provide information to search engines about the topic of the page. Meta keywords were once used to help rank web pages in search engine results. However, due to the abuse by webmasters and marketers, Google claims to have stopped using them more than a decade ago. Despite this, there are still reasons to consider using meta keywords:

Uncertain Impact on Google's Algorithm: While Google devalued meta keywords, it is uncertain if they were entirely removed from its ranking algorithm. Google keeps its ranking algorithms top secret to deter people from gaming the system.
Other Search Engines and CMS: Other search engines like Yandex, Baidu, and Naver may still use meta keywords. Additionally, some internal CMS search systems, such as SOLR and Algolia, also utilize the meta keywords tag.

Best practices for Meta Keywords

Relevance is Key: It is crucial to choose keywords that accurately reflect the content of your page.
Keep it Limited: It is generally recommended not to exceed more than 10 meta keywords for a single page. Also, the content length should not exceed 255 characters (including spaces).
Consider Long-Tail Keywords: Long-tail keywords are more specific and longer phrases that target a niche audience. These keywords can be highly effective in driving targeted traffic to your website.

Remember, meta keywords are just one aspect of search engine optimization (SEO), and search engines now place less emphasis on them compared to other factors. However, by following these best practices, you can still optimize your meta keywords effectively and improve the visibility of your web pages.

H1 Tag:

Airbnb homepage

Length: 15 character(s); Best length: 10 ~ 255 character(s)

External links:

0 (0 nofollow)

Your page lacks external links.

External links, also known as outbound links, are hyperlinks that direct users to pages or resources outside the current website. They differ from internal links, which connect to URLs within the same domain. While it may seem counterintuitive to lead users away from your site, linking to reputable sources can establish your site as an authority. External links not only facilitate navigation between websites but also play a crucial role in SEO. They pass link equity, improve ranking, and can enhance a site's credibility. By linking to trustworthy sites, you can provide value to users and signal relevance to search engines like Google.

Here are best practices for external links:

Link to relevant sites for better user experience, avoiding competitor links.
Avoid link schemes like buying/selling links, use SPONSORED or NOFOLLOW tags for sponsored content
Use clear anchor texts for outgoing links, following Google's guidelines.
Regularly audit external links to fix broken or redirected links for improved user experience.
Know the difference between NOFOLLOW and DOFOLLOW links: NoFollow for referral traffic, DoFollow for SEO value and link authority. Avoid NoFollow for internal linking.

Internal links:

23 (14 nofollow)

Site Technology

Server:

nginx

SSL Secure:

Available

robots.txt:

Unavailable

XML Sitemap:

Unavailable

Gzip Compress:

Available

favicon.ico:

Unavailable

HTTP Header Analysis

HTTP header fields are components of the message header of requests and responses in the Hypertext Transfer Protocol (HTTP). They define the operating parameters of an HTTP transaction. The header fields are not directly displayed by normal web browsers like Internet Explorer, Google Chrome, Firefox etc. Below is the HTTP Header information of www.airbnb.com.au:

HTTP/1.1 200 OK
Server: nginx
Content-Type: text/html;charset=utf-8
x-instrumentation: airbnb
x-server-lifecycle-phase: running
status: 200 OK
Expires: Thu, 01 Jan 1970 00:00:00 GMT
x-kraken-loop-name: core-guest-loop
Cache-Control: no-store, max-age=0, private, must-revalidate
accept-ch-lifetime: 31536000
Content-Security-Policy: child-src blob:; connect-src 'self' https: wss://ws.airbnb.com wss://ws.airbnb.com.au https://netverify.com https://*.netverify.com wss: *.amap.com https://*.mapbox.com; default-src 'self' https: blob:; font-src 'self' data: https://*.muscache.com fonts.gstatic.com https://use.typekit.net https:; frame-src * https://*.cardinalcommerce.com; img-src 'self' https: data: https://*.mapbox.com blob:; media-src 'self' https: blob:; script-src 'self' 'unsafe-eval' https://a0.muscache.com https://cdn.siftscience.com https://ss.musthird.com https://t1.musthird.com https://bat.bing.com https://connect.facebook.net https://www.google-analytics.com https://www.googleadservices.com https://tpc.googlesyndication.com https://www.googletagmanager.com https://maps.googleapis.com https://ajax.googleapis.com https://*.g.doubleclick.net https://www.google.com https://www.gstatic.com https://smartlock.google.com https://accounts.google.com https://app.link https://cdn.branch.io https://api.branch.io https://bam.nr-data.net https://js-agent.newrelic.com https://ethn.io https://s.yimg.jp https://api.geetest.com https://monitor.geetest.com https://api.geevisit.com https://cdn.ampproject.org https://storage.googleapis.com/workbox-cdn/ https://tagmanager.google.com https://pay.google.com https://songbird.cardinalcommerce.com/ https://www.recaptcha.net https://www.gstatic.cn https://airbnb-api.arkoselabs.com https://h.online-metrix.net 'sha256-rAm9O8JPZLtQmd84zMDzhsG5q35JscESxxcaFL7+DDc=' 'sha256-VqxOe5uRStweNvdS/vNo8Wiya4g0rQEXJj6yj2nqKPE=' 'sha256-CZnW0hvLQpXhjRl/rvattFn8GcIhxi8fcsCstVugtsI=' 'sha256-QR4frmvqUrh2pELSvwAdRWARdhjOK+jVGVFqid4f1B4=' 'sha256-VB3icgEuK9nxnKeV7ty5UqcBbH/+5mf/84+Z6JUjq+E=' 'sha256-dEQLydru3z2yuRGS/8VzaalU2wY48xuXdoO1zDPmT/A=' 'sha256-XXQFt4Z7kxfkfDRpq3AJfBQnWsjSj4DIh2SgIjdt4tA=' https: https://netverify.com https://*.netverify.com https://icm.aexp-static.com https://qicm.americanexpress.com https://qwww435.americanexpress.com https://checkout.americanexpress.com https://www.paypalobjects.com https://c.paypal.com https://www.paypal.com https://*.klarnacdn.net blob: https://vdata.amap.com https://webapi.amap.com https://restapi.amap.com https://*.mapbox.com https://songbird.cardinalcommerce.com https://songbirdstag.cardinalcommerce.com https://includes.ccdc02.com https://includestest.ccdc02.com https://client-api.arkoselabs.com https://cdn.plaid.com/link/v2/stable/link-initialize.js https://js.stripe.com https://appleid.cdn-apple.com/appleauth/static/jsapi/appleid/1/en_US/appleid.auth.js https://pagead2.googlesyndication.com; style-src 'self' https: 'unsafe-inline' https://*.mapbox.com; worker-src 'self' https: blob:; report-uri /tracking/csp?controller=core-guest-loop&action=%2F&req_uuid=be0b4832-5524-4be2-d921-10ed2066c669&version=sha%3Dc1e84c1c4d39&report_only=false; report-to /tracking/csp?controller=core-guest-loop&action=%2F&req_uuid=be0b4832-5524-4be2-d921-10ed2066c669&version=sha%3Dc1e84c1c4d39&report_only=false
x-airbnb-kraken-flush-body: 1
x-frame-options: SAMEORIGIN
x-envoy-upstream-service-time: 72
x-xss-protection: 1; mode=block
Accept-CH: Sec-CH-Device-Memory, Sec-CH-DPR, ECT, Sec-CH-UA-Platform-Version, Sec-CH-Viewport-Width
x-content-type-options: nosniff
Link: ;rel=preload;as=style;crossorigin=anonymous;media=print,;rel=preload;as=font;type=font/woff2;crossorigin=anonymous,;rel=preconnect;crossorigin=anonymous
x-airbnb-internal-trace-id: LJ7MOxMGf03rdo0yoTg1Aw==
Content-Encoding: gzip
Strict-Transport-Security: max-age=10886400; includeSubdomains
Date: Mon, 26 May 2025 20:35:30 GMT
Transfer-Encoding: chunked
Connection: keep-alive
Vary: Accept-Encoding
Connection: Transfer-Encoding
Set-Cookie: _user_attributes=%7B%22curr%22%3A%22AUD%22%7D; Path=/; Domain=.airbnb.com.au; Expires=Wed, 26-Nov-2025 20:35:29 GMT; Max-Age=15897599; Secure
Set-Cookie: bev=1748291730_EAMmQxMzUxNTJhNW; Path=/; Domain=.airbnb.com.au; Expires=Wed, 26-May-2027 20:35:29 GMT; Max-Age=63071999; Secure
Set-Cookie: _user_attributes=%7B%22curr%22%3A%22AUD%22%7D; Path=/; Domain=.airbnb.com.au; Expires=Wed, 26-Nov-2025 20:35:29 GMT; Max-Age=15897599; Secure
Set-Cookie: _user_attributes=%7B%22curr%22%3A%22AUD%22%7D; Path=/; Domain=.airbnb.com.au; Expires=Wed, 26-Nov-2025 20:35:29 GMT; Max-Age=15897599; Secure
Set-Cookie: everest_cookie=1748291730.EAZWM3ODc4ZDQwZjFjND.ME-EUrqf1f5DPJCMHYo9VVD5ZDLgy2-HyIhIHGKFhi4; expires=Thu, 25-May-2028 20:35:30 GMT; path=/; domain=.airbnb.com.au; secure
Set-Cookie: bev=1748291730_EAMmQxMzUxNTJhNW; expires=Wed, 26-May-2027 20:35:30 GMT; path=/; domain=.airbnb.com.au; secure
Set-Cookie: cdn_exp_5d4847f3128303184=control; expires=Fri, 25-Jul-2025 20:35:30 GMT; path=/; domain=.airbnb.com.au
Alt-Svc: h3=":443"; ma=93600
Akamai-Request-BC: [a=104.103.70.143,b=585585369,c=g,n=US_NJ_EDISON,o=20940],[c=c,n=US_VA_ASHBURN,o=20940],[a=238,c=o]
x-airbnb-sureride: c1a1o.0.8f466768.1748291730.22e752d9%%i1c1o%%t1d1o.LJ7MOxMGf03rdo0yoTg1Aw==%%h1
Cachestatus: on
Server-Timing: cdn-cache; desc=MISS, edge; dur=19, origin; dur=79
origin-trial: AkOekvxwprBLSP7I2nhyRn5yZGt9lTJN6UIYziFKVYg5OhlzmlNDciWbBWkEQ5TYPz+aqsuIUT2pPEjPUD5dFAsAAABneyJvcmlnaW4iOiJodHRwczovL2FpcmJuYi5jb206NDQzIiwiZmVhdHVyZSI6IlByaW9yaXR5SGludHNBUEkiLCJleHBpcnkiOjE2NDc5OTM1OTksImlzU3ViZG9tYWluIjp0cnVlfQ==
x-browser-type: unknown
x-erf-bev-bev-is-generated: 1
x-erf-bev-bev: 1748291730_EAMmQxMzUxNTJhNW
x-airbnb-everest-device-id: 1748291730.EAZWM3ODc4ZDQwZjFjND.ME-EUrqf1f5DPJCMHYo9VVD5ZDLgy2-HyIhIHGKFhi4

DNS Record Analysis

Domain Name Systes (DNS) translates easily memorized domain names to the numerical IP addresses needed for the purpose of locating computer services and devices worldwide. There are total 18 DNS record(s) of airbnb.com.au.

Host	Type	IP/Target	TTL	Extra Infomation
airbnb.com.au	A	44.223.197.210	13
airbnb.com.au	A	34.231.2.231	13
airbnb.com.au	A	54.243.237.216	13
airbnb.com.au	NS	dns3.p06.nsone.net	300
airbnb.com.au	NS	ns-1046.awsdns-02.org	300
airbnb.com.au	NS	ns-1538.awsdns-00.co.uk	300
airbnb.com.au	NS	dns2.p06.nsone.net	300
airbnb.com.au	NS	dns4.p06.nsone.net	300
airbnb.com.au	NS	dns1.p06.nsone.net	300
airbnb.com.au	NS	ns-884.awsdns-46.net	300
airbnb.com.au	NS	ns-163.awsdns-20.com	300
airbnb.com.au	SOA	mname: ns-1538.awsdns-00.co.uk rname: awsdns-hostmaster.amazon.com	900	expire: 1209600 serial: 1
airbnb.com.au	TXT	google-site-verification=LzzYhsOvf4SnMGljP5TZA3LGK0Tew401GmIvNXX9Ne4	21600
airbnb.com.au	TXT	9uNoLQpmJX1b2uOUlaRrp6fOXyCnO3+MPIi1n+Li1Cc=	21600
airbnb.com.au	TXT	v=spf1 -all	21600
airbnb.com.au	TXT	facebook-domain-verification=m75zx4ftuai3ytu7dca9z7j24zadeu	21600
airbnb.com.au	TXT	57j7yg3hpqt3m5zdg9scyxp5l5368j4n	21600
airbnb.com.au	TXT	_xkgi7gmgcix9umf0hl4zbfmxr9jw67n	21600