CUSTOMS.HMRC.GOV.UK Website Review

Basic Information

Pages Indexed

Bing:
Google:

Page Information

Title:
HM Revenue & Customs - GOV.UK
Length: 29 character(s); Best length: 10 ~ 60 character(s)
Meta description:
HMRC is the UK’s tax, payments and customs authority, and we have a vital purpose: we collect the money that pays for the UK’s public services, and help families and individuals with targeted financial support. We do this by being impartial and increasingly effective and efficient in our administration. We help the honest majority to get their tax right and make it hard for the dishonest minority to cheat the system. HMRC is a non-ministerial department, supported by 2 agencies and public bodies .
Length: 502 character(s); Best length: 50 ~ 160 character(s)

The length of your meta description seems to be outside the recommended range. Ideally, a META DESCRIPTION should be between 50 and 160 characters, including spaces.

A meta description tag serves as a concise and informative summary of a web page's content, aiming to engage and inform users about the page's topic.

Google relies on the actual content of the page to generate a snippet for search results, but it may also utilize the meta description for a more descriptive representation of the page.

Meta descriptions act as a compelling pitch to persuade users that the page aligns with their search intent. While there's no strict character limit, Google truncates the snippet in search results as necessary to fit the device's width.

Best practices for Meta Descriptions

  • Length: Maintain a description length of 50-160 characters to ensure optimal visibility in search results.
  • Uniqueness: Craft unique descriptions for each page on your website to differentiate their purposes and content.
  • Accuracy: Create descriptions that precisely depict the specific content and purpose of the page.
  • Keywords: Ensure that each web page has a unique meta description containing important keywords relevant to the page's content.
Meta keywords:
Length: 0 character(s); Best length: 10 ~ 255 character(s)

The length of your meta keywords seems to be outside the recommended range. Ideally, a meta keywords should be between 10 and 255 characters, including spaces.

Meta keywords are a specific type of meta tag that appear in the HTML code of a web page. They provide information to search engines about the topic of the page. Meta keywords were once used to help rank web pages in search engine results. However, due to the abuse by webmasters and marketers, Google claims to have stopped using them more than a decade ago. Despite this, there are still reasons to consider using meta keywords:

  • Uncertain Impact on Google's Algorithm: While Google devalued meta keywords, it is uncertain if they were entirely removed from its ranking algorithm. Google keeps its ranking algorithms top secret to deter people from gaming the system.
  • Other Search Engines and CMS: Other search engines like Yandex, Baidu, and Naver may still use meta keywords. Additionally, some internal CMS search systems, such as SOLR and Algolia, also utilize the meta keywords tag.

Best practices for Meta Keywords

  • Relevance is Key: It is crucial to choose keywords that accurately reflect the content of your page.
  • Keep it Limited: It is generally recommended not to exceed more than 10 meta keywords for a single page. Also, the content length should not exceed 255 characters (including spaces).
  • Consider Long-Tail Keywords: Long-tail keywords are more specific and longer phrases that target a niche audience. These keywords can be highly effective in driving targeted traffic to your website.

Remember, meta keywords are just one aspect of search engine optimization (SEO), and search engines now place less emphasis on them compared to other factors. However, by following these best practices, you can still optimize your meta keywords effectively and improve the visibility of your web pages.

H1 Tag:
HM Revenue & Customs
Length: 20 character(s); Best length: 10 ~ 255 character(s)

Site Technology

Server:
nginx
SSL Secure:
Available
robots.txt:
Unavailable
XML Sitemap:
Unavailable
Gzip Compress:
Available
favicon.ico:
Unavailable

HTTP Header Analysis

HTTP header fields are components of the message header of requests and responses in the Hypertext Transfer Protocol (HTTP). They define the operating parameters of an HTTP transaction. The header fields are not directly displayed by normal web browsers like Internet Explorer, Google Chrome, Firefox etc. Below is the HTTP Header information of customs.hmrc.gov.uk:
HTTP/1.1 200 OK
Connection: keep-alive
Content-Length: 20789
Content-Type: text/html; charset=utf-8
Server: nginx
Cache-Control: max-age=300, public
Content-Security-Policy: default-src 'self'; base-uri 'none'; img-src 'self' *.publishing.service.gov.uk www.gov.uk *.dev.gov.uk www.google-analytics.com ssl.google-analytics.com stats.g.doubleclick.net www.googletagmanager.com www.region1.google-analytics.com region1.google-analytics.com lux.speedcurve.com assets.digital.cabinet-office.gov.uk https://img.youtube.com https://i.ytimg.com; script-src 'self' www.google-analytics.com ssl.google-analytics.com stats.g.doubleclick.net www.googletagmanager.com www.region1.google-analytics.com region1.google-analytics.com www.gstatic.com *.ytimg.com www.youtube.com www.youtube-nocookie.com 'nonce-ZhDW68g00ERlDEFT40aG/Q=='; style-src 'self' www.gstatic.com; font-src 'self'; connect-src 'self' *.publishing.service.gov.uk www.gov.uk *.dev.gov.uk www.google-analytics.com ssl.google-analytics.com stats.g.doubleclick.net www.googletagmanager.com www.region1.google-analytics.com region1.google-analytics.com lux.speedcurve.com gds-single-consent-staging.app gds-single-consent.app; object-src 'none'; frame-src 'self' *.publishing.service.gov.uk www.gov.uk *.dev.gov.uk www.youtube.com www.youtube-nocookie.com; frame-ancestors 'self' *.publishing.service.gov.uk www.gov.uk *.dev.gov.uk; report-uri https://csp-reporter.publishing.service.gov.uk/report
Etag: W/"beba0d47d2c85258f29e4f12951b9835"
Link: ; rel=modulepreload; as=script; nopush,; rel=preload; as=style; nopush,; rel=preload; as=style; nopush,; rel=preload; as=style; nopush,; rel=preload; as=style; nopush,; rel=preload; as=style; nopush
Permissions-Policy: interest-cohort=()
Via: 1.1 router, 1.1 varnish
X-Content-Type-Options: nosniff
X-Frame-Options: ALLOWALL
X-Request-Id: 5c71b706-4566-4f45-aa00-cc03604d2562
X-Runtime: 0.329533
Permissions-Policy: interest-cohort=()
X-Content-Type-Options: nosniff
Fastly-Backend-Name: origin
Content-Encoding: gzip
Accept-Ranges: bytes
Age: 0
Date: Mon, 19 May 2025 03:46:06 GMT
Strict-Transport-Security: max-age=31536000; preload
Server-Timing: cacheMiss
X-Served-By: cache-iad-kjyo7100032-IAD
X-Cache: MISS
X-Cache-Hits: 0
X-Timer: S1747626366.940796,VS0,VE427
Vary: Accept-Encoding
alt-svc: h3=":443";ma=86400,h3-29=":443";ma=86400,h3-27=":443";ma=86400

DNS Record Analysis

Domain Name Systes (DNS) translates easily memorized domain names to the numerical IP addresses needed for the purpose of locating computer services and devices worldwide. There are total 23 DNS record(s) of hmrc.gov.uk.
Host Type IP/Target TTL Extra Infomation
hmrc.gov.ukA60
hmrc.gov.ukA60
hmrc.gov.ukA60
hmrc.gov.ukA60
hmrc.gov.ukNS21600
hmrc.gov.ukNS21600
hmrc.gov.ukNS21600
hmrc.gov.ukNS21600
hmrc.gov.ukSOA900expire: 1209600
serial: 1
hmrc.gov.ukMX60pri: 0
hmrc.gov.ukTXT
Dynatrace-site-verification=4279ea94-37fc-4fec-a218-497a44d24ead__l6gq98me8f2eais4top3sd37i0
7200
hmrc.gov.ukTXT
_932qsb1broz8i3l2nij8vq29rpizyj1
7200
hmrc.gov.ukTXT
flexera-domain-verification-vrljxxjepiimpyfa
7200
hmrc.gov.ukTXT
google-site-verification=gxQZPx50G8LcGYYoA3yD0lnPdqY796vjd-KbmHzKaWY
7200
hmrc.gov.ukTXT
adobe-idp-site-verification=f31528e5dbb46651f643dde6da6210fcb677727aa0dcc8c69dd8f3b6d22fb2b9
7200
hmrc.gov.ukTXT
v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com ~all
7200
hmrc.gov.ukTXT
fMr+/rnpA45oFxuhUCJbZnDl8KE6OTIOPUpWdREzbr+zEuZArh6lQQdiRd1cb2Z3SzZPFzYmgJ/PB8e5IVfGOg==
7200
hmrc.gov.ukTXT
_yffukeq36ilt4li62rgbnctixnwl68l
7200
hmrc.gov.ukTXT
OSSRH-63967
7200
hmrc.gov.ukTXT
MS=ms28763629
7200
hmrc.gov.ukTXT
msfpkey=4kbut54mlakacryhy364cwl3i
7200
hmrc.gov.ukTXT
apple-domain-verification=k5vwo0gSV3ATZe72
7200
hmrc.gov.ukTXT
have-i-been-pwned-verification=1acbd0738aa212c04a4c8707ac629623
7200