ESL.FIS.EDU Website Review

The HTML title tag is one of the most important elements of on-page SEO, appearing in search results, browser tabs, and bookmarks.

Your title tag appears to be within the ideal length.

Google's search results truncate titles that exceed 60 characters; Bing's search results truncate titles that exceed 70 characters.

Here are the best practices for Meta Titles:

• Stick to a title length of 10-60 characters.
• Make keywords/key phrases obvious
• Incorporate relevant power words
• Be clear but concise

Great! Your meta keywords are within the recommended length, which should be between 10 and 255 characters, including spaces.

Meta keywords are a specific type of meta tag that appear in the HTML code of a web page. They provide information to search engines about the topic of the page. Meta keywords were once used to help rank web pages in search engine results. However, due to the abuse by webmasters and marketers, Google claims to have stopped using them more than a decade ago. Despite this, there are still reasons to consider using meta keywords:

• Uncertain Impact on Google's Algorithm: While Google devalued meta keywords, it is uncertain if they were entirely removed from its ranking algorithm. Google keeps its ranking algorithms top secret to deter people from gaming the system.
• Other Search Engines and CMS: Other search engines like Yandex, Baidu, and Naver may still use meta keywords. Additionally, some internal CMS search systems, such as SOLR and Algolia, also utilize the meta keywords tag.

Best practices for Meta Keywords

• Relevance is Key: It is crucial to choose keywords that accurately reflect the content of your page.
• Keep it Limited: It is generally recommended not to exceed more than 10 meta keywords for a single page. Also, the content length should not exceed 255 characters (including spaces).
• Consider Long-Tail Keywords: Long-tail keywords are more specific and longer phrases that target a niche audience. These keywords can be highly effective in driving targeted traffic to your website.

Remember, meta keywords are just one aspect of search engine optimization (SEO), and search engines now place less emphasis on them compared to other factors. However, by following these best practices, you can still optimize your meta keywords effectively and improve the visibility of your web pages.

Wonderful! Your H1 tag are within the recommended length, which should be between 10 and 255 characters, including spaces, and remember to use only one H1 tag per page.

The H1 tag in HTML is the main headline users see first when a page loads. It conveys the page's topic, enticing visitors to read further. H1 tags are crucial for SEO, user experience, and accessibility. They distinguish the main title on a webpage, aiding search engines and users in understanding the content.

Here are best practices for H1 tags

• Use H1 tags for page titles.
• Limit to one H1 tag per page.
• Keep H1 tags short and concise.
• Structure headings hierarchically.
• Include your main keyword.
• Ensure H1 tags are engaging.

Your page contains internal links.

Internal links are hyperlinks within a website that connect different pages. They are important for SEO for three reasons: they help search engines understand the website’s structure, pass authority to web pages, and assist users in navigating the site. There are various types of internal links, including navigational, footer, contextual, and sidebar links.

Here are best practices for internal links:

• Use keyword-rich anchor text in internal links.
• Link to important pages on your site to send link authority.
• Utilize a pyramid-like structure for internal linking.
• Implement contextual and structural internal links on your site.
• Use tools to analyze site indexation and optimize internal linking.