UNIVAR.COM Website Review

The SEO statistics for UNIVAR.COM have not been updated for at least 60 days. We have initiated a background analysis task for this website, please wait a few minutes.

Pages Indexed

Bing:
Google:

Page Information

Title:
Univar Solutions | Chemical and Ingredients Distributor
Length: 55 character(s); Best length: 10 ~ 60 character(s)
Meta description:
Univar Solutions helps connect customers with chemicals and plastics suppliers around the world. Visit Univar Solutions today to learn more!
Length: 142 character(s); Best length: 50 ~ 160 character(s)
Meta keywords:
BCS, Caustic soda, Bleach, Ascorbic, Sulfuric, Glycols, Hydrochloric, Phosphoric, Sulfuric, Nitric, Chlor alkali, Sodium bisulfate, Silicones, Water treatment, Chemical ingredients, Food ingredients, Personal care ingredients, Paint ingredients, Coatings, Adhesives, Elastomers, Sealants, Excipients, APIs
Length: 305 character(s); Best length: 10 ~ 255 character(s)

The length of your meta keywords seems to be outside the recommended range. Ideally, a meta keywords should be between 10 and 255 characters, including spaces.

Meta keywords are a specific type of meta tag that appear in the HTML code of a web page. They provide information to search engines about the topic of the page. Meta keywords were once used to help rank web pages in search engine results. However, due to the abuse by webmasters and marketers, Google claims to have stopped using them more than a decade ago. Despite this, there are still reasons to consider using meta keywords:

  • Uncertain Impact on Google's Algorithm: While Google devalued meta keywords, it is uncertain if they were entirely removed from its ranking algorithm. Google keeps its ranking algorithms top secret to deter people from gaming the system.
  • Other Search Engines and CMS: Other search engines like Yandex, Baidu, and Naver may still use meta keywords. Additionally, some internal CMS search systems, such as SOLR and Algolia, also utilize the meta keywords tag.

Best practices for Meta Keywords

  • Relevance is Key: It is crucial to choose keywords that accurately reflect the content of your page.
  • Keep it Limited: It is generally recommended not to exceed more than 10 meta keywords for a single page. Also, the content length should not exceed 255 characters (including spaces).
  • Consider Long-Tail Keywords: Long-tail keywords are more specific and longer phrases that target a niche audience. These keywords can be highly effective in driving targeted traffic to your website.

Remember, meta keywords are just one aspect of search engine optimization (SEO), and search engines now place less emphasis on them compared to other factors. However, by following these best practices, you can still optimize your meta keywords effectively and improve the visibility of your web pages.

H1 Tag:
Working to enhance your business every step of the way
Length: 54 character(s); Best length: 10 ~ 255 character(s)

Site Technology

Server:
Unknown
SSL Secure:
Available
robots.txt:
Unavailable
XML Sitemap:
Unavailable
Gzip Compress:
Available
favicon.ico:
Unavailable

HTTP Header Analysis

HTTP header fields are components of the message header of requests and responses in the Hypertext Transfer Protocol (HTTP). They define the operating parameters of an HTTP transaction. The header fields are not directly displayed by normal web browsers like Internet Explorer, Google Chrome, Firefox etc. Below is the HTTP Header information of univar.com:
HTTP/1.1 301 Moved Permanently
Content-Type: text/html; charset=UTF-8
Location: https://www.univarsolutions.com
Server: Microsoft-IIS/7.5
X-Powered-By: ASP.NET
Date: Sat, 07 Sep 2019 17:21:36 GMT
Content-Length: 154

HTTP/1.1 200 OK
Date: Sat, 07 Sep 2019 17:21:44 GMT
Content-Type: text/html; charset=UTF-8
Transfer-Encoding: chunked
Connection: keep-alive
Set-Cookie: __cfduid=d81347f367f892f9ef46708ccfd733ddc1567876904; expires=Sun, 06-Sep-20 17:21:44 GMT; path=/; domain=.univarsolutions.com; HttpOnly
X-Powered-By: PHP/7.0.33
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control: no-store, no-cache, must-revalidate
Pragma: no-cache
Set-Cookie: PHPSESSID=h2akga7qngrgd0u52d0nt63ar3; expires=Sat, 14-Sep-2019 17:21:44 GMT; Max-Age=604800; path=/; HttpOnly
Vary: Accept-Encoding
X-Content-Type-Options: nosniff
X-XSS-Protection: 1; mode=block
Access-Control-Max-Age: 1728000
Access-Control-Allow-Origin: *
Access-Control-Allow-Methods: GET,POST,OPTIONS,DELETE,PUT
Access-Control-Allow-Headers: DNT,X-CustomHeader,Keep-Alive,User-Agent,X-Requested-With,If-Modified-Since,Cache-Control,C$
Access-Control-Allow-Credentials: true
X-Powered-By: PleskLin
Expect-CT: max-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
Server: cloudflare
CF-RAY: 512a5c5e5a229a20-EWR
Content-Encoding: gzip

DNS Record Analysis

Domain Name Systes (DNS) translates easily memorized domain names to the numerical IP addresses needed for the purpose of locating computer services and devices worldwide. There are total 12 DNS record(s) of univar.com.
Host Type IP/Target TTL Extra Infomation
univar.comA900
univar.comMX3600pri: 10
univar.comNS3599
univar.comNS3599
univar.comNS3599
univar.comNS3599
univar.comNS3599
univar.comNS3599
univar.comSOA900expire: 86400
serial: 430
univar.comTXT
MS=ms57279928
3600
univar.comTXT
v=spf1 ip4:199.89.170.139 ip4:216.32.24.75 ip4:64.196.161.5 ip4:64.179.27.250 ip4:65.114.230.67 ip4:66.202.101.250 ip4:194.203.164.101 ip4:194.203.164.120 mx include:spf.protection.outlook.com include:standardregisterspf.smtp.com -all
3600
univar.comTXT
3Jo94cN+tKdFi5iz0OeqlcLl+LpTDOLyKtxklmghIx9QB/4W45FdxydIykjXoKU6hw0uBGFWnbTDlViIL0qg5w==
3600