US.ASOS.COM Website Review

The SEO statistics for US.ASOS.COM have not been updated for at least 60 days. We have initiated a background analysis task for this website, please wait a few minutes.

Pages Indexed

Bing:
Google:

Page Information

Title:
ASOS | Online shopping for the Latest Clothes & Fashion
Length: 55 character(s); Best length: 10 ~ 60 character(s)
Meta description:
Free Delivery on orders over $40! Discover the latest in men's fashion and women's clothing online & shop from over 40,000 styles with ASOS.
Length: 142 character(s); Best length: 50 ~ 160 character(s)
Meta keywords:
Length: 0 character(s); Best length: 10 ~ 255 character(s)

The length of your meta keywords seems to be outside the recommended range. Ideally, a meta keywords should be between 10 and 255 characters, including spaces.

Meta keywords are a specific type of meta tag that appear in the HTML code of a web page. They provide information to search engines about the topic of the page. Meta keywords were once used to help rank web pages in search engine results. However, due to the abuse by webmasters and marketers, Google claims to have stopped using them more than a decade ago. Despite this, there are still reasons to consider using meta keywords:

  • Uncertain Impact on Google's Algorithm: While Google devalued meta keywords, it is uncertain if they were entirely removed from its ranking algorithm. Google keeps its ranking algorithms top secret to deter people from gaming the system.
  • Other Search Engines and CMS: Other search engines like Yandex, Baidu, and Naver may still use meta keywords. Additionally, some internal CMS search systems, such as SOLR and Algolia, also utilize the meta keywords tag.

Best practices for Meta Keywords

  • Relevance is Key: It is crucial to choose keywords that accurately reflect the content of your page.
  • Keep it Limited: It is generally recommended not to exceed more than 10 meta keywords for a single page. Also, the content length should not exceed 255 characters (including spaces).
  • Consider Long-Tail Keywords: Long-tail keywords are more specific and longer phrases that target a niche audience. These keywords can be highly effective in driving targeted traffic to your website.

Remember, meta keywords are just one aspect of search engine optimization (SEO), and search engines now place less emphasis on them compared to other factors. However, by following these best practices, you can still optimize your meta keywords effectively and improve the visibility of your web pages.

H1 Tag:
ASOS
Length: 4 character(s); Best length: 10 ~ 255 character(s)

The length of your H1 tag seems to be outside the recommended range. Ideally, an H1 tag should be between 10 and 255 characters, including spaces, and remember to use only one H1 tag per page.

The H1 tag in HTML is the main headline users see first when a page loads. It conveys the page's topic, enticing visitors to read further. H1 tags are crucial for SEO, user experience, and accessibility. They distinguish the main title on a webpage, aiding search engines and users in understanding the content.

Here are best practices for H1 tags

  • Use H1 tags for page titles.
  • Limit to one H1 tag per page.
  • Keep H1 tags short and concise.
  • Structure headings hierarchically.
  • Include your main keyword.
  • Ensure H1 tags are engaging.

Site Technology

Server:
ASOS
SSL Secure:
Available
robots.txt:
Unavailable
XML Sitemap:
Unavailable
Gzip Compress:
Available
favicon.ico:
Unavailable

HTTP Header Analysis

HTTP header fields are components of the message header of requests and responses in the Hypertext Transfer Protocol (HTTP). They define the operating parameters of an HTTP transaction. The header fields are not directly displayed by normal web browsers like Internet Explorer, Google Chrome, Firefox etc. Below is the HTTP Header information of us.asos.com:
HTTP/1.1 200 OK
Access-Control-Expose-Headers: Request-Context
Cache-Control: no-cache
Content-Type: text/html; charset=utf-8
Expires: -1
Link: ; rel=preconnect,; rel=preconnect,; rel=preconnect,; rel=preconnect
Pragma: no-cache
Request-Context: appId=cid-v1:a57d03c7-03b3-4e4d-a201-ff39f90173f7
X-Akamai-Transformed: 9 42910 0 pmb=mRUM,3
Content-Encoding: gzip
Date: Sat, 23 Nov 2024 12:38:53 GMT
Transfer-Encoding: chunked
Connection: keep-alive
Connection: Transfer-Encoding
Set-Cookie: geocountry=US; path=/; domain=.asos.com
Server-Timing: cdn-cache; desc=HIT
Server-Timing: edge; dur=38
Server-Timing: origin; dur=0
Server: ASOS
Strict-Transport-Security: max-age=86400
upgrade-insecure-requests: Not Supported by your browser;
Vary: Accept-Encoding, Cookie, User-Agent
Set-Cookie: asos_drmlp=dcd552cefba043ecaeb7c0bdba939ba8; path=/; domain=.www.asos.com; Secure
Set-Cookie: _abck=E28869D12E134EAB697ADDAC4D0872E5~-1~YAAQQRMoFzuCQS6TAQAAuUEIWQyhrwXqR4p2NCFFlbuXz8fF4KgmtmpnW4JBc8p1JYydLVJiOM1kbMGx9WOLsq0NO/ElEOJrs/Hffh/0u8JFJo/gM20VIcVBHEHroVDxnjDnSc03wmuNj9WF71Nnrb7uS8Iw/giK39cRAo5AFhRz251ryGCPZFwTYCm/FrrtiPZ7DmXSAJw16J4c0r9XdfwkRlMSMFX5bgGY5AdfqTmTlCctZPFzeMzyk4/ESZdIGesLGiFtbTOLtAdnPuLIl/hYnb25dWRGKo8oNHXBPIz8QVUgRtN9scp5R5zZBKTsXxlgkrD75sAFkLqLJbY6MvRDRuM3ovh9o/69WIKZujWqgbgtIAqL61609BvM99QqMGkk7WmjsLZFy3rENsnqDkm0rstFsJZhN2Qr~-1~-1~-1; Domain=.asos.com; Path=/; Expires=Sun, 23 Nov 2025 12:38:53 GMT; Max-Age=31536000; Secure
Set-Cookie: bm_sz=C1962390CA98D7D463438602717E3271~YAAQQRMoFzyCQS6TAQAAuUEIWRnuL2lrwx7V6CfHOGWm83rnZ3Gq5lUgYAdTeCzqQjpKr3yMTtVIpbyPH+WheZvI0YoHVl0U1tgfEvbV1mirTpdCP58MQ8nTWLuky2queN5s1uVhfHLCRqZEy3i4OnMkvtyKWWu8qJ7K1akSL77tHhLl8QV1ENGTBpfHySD7k4cCydaoGPF27ff5WbyEKtKhkk1fN/LRzZarLrN4iqTubZbFip+pJHCacWlgMKJ6R31xPFv1bkB2jTmAW0nVUh47QvyurZs65tn+pquHlgAboTDc6PqbAqGZOUJ9CZTCxdUHKVSZKxyKGfHu7WUtobtmrI2Cic+wUiYrcXPDxQuozs3AlNZ50FDan1NGfgqWB969qr1nKU33yiXdlLtSBW0h~4539449~4535091; Domain=.asos.com; Path=/; Expires=Sat, 23 Nov 2024 16:38:53 GMT; Max-Age=14400
Server-Timing: ak_p; desc="1732365533537_388502337_303072765_3804_18613_2_12_-";dur=1

DNS Record Analysis

Domain Name Systes (DNS) translates easily memorized domain names to the numerical IP addresses needed for the purpose of locating computer services and devices worldwide. There are total 34 DNS record(s) of asos.com.
Host Type IP/Target TTL Extra Infomation
asos.comA20
asos.comA20
asos.comNS21600
asos.comNS21600
asos.comNS21600
asos.comNS21600
asos.comNS21600
asos.comNS21600
asos.comNS21600
asos.comNS21600
asos.comSOA3600expire: 604800
serial: 1651578586
asos.comMX504pri: 0
asos.comTXT
adobe-sign-verification=50c15077b4fe3b0e7495a2c3c6e9a5bf
1326
asos.comTXT
shopify-verification-code=hDuSllcHJr2LpBmFOoQVKUAkpAACee
1326
asos.comTXT
adobe-idp-site-verification=51273a5e4f6a0a6b3c6dcde57b8cc217efb00787eae095c97c4c03e43c4f0697
1326
asos.comTXT
miro-verification=16f939783197532306b283e5a49867536c662d79
1326
asos.comTXT
v=spf1 include:spfip.asos.com include:spf-a.rnmk.com include:email-od.com include:spf.protection.outlook.com include:asos.gnatta.com include:em5214.asos.com include:spf.workfront.com -all
1326
asos.comTXT
google-site-verification=ee9drX1inHSeLwnYcnq6vC-NgpiquAXA2jc9Cs3iHpM
1326
asos.comTXT
d7a5c58e-8947-4063-addb-ed08dd68f5ff
1326
asos.comTXT
atlassian-domain-verification=gfblClVv/paBkX07q028aaoTPnJXxzOqr0J5NesuL09KvukP/LDaeu6sTGi42qbM
1326
asos.comTXT
google-site-verification=zAI5u-uXSk1SKzKanB5W9Usar-4387dXMN3PZ35-UJU
1326
asos.comTXT
google-site-verification=goRehGj_G_9Hga0MyCpxczVQintWvlXEUKGloThbLfE
1326
asos.comTXT
canva-site-verification=AtqU68vHKChemHAufzvnjQ
1326
asos.comTXT
bw=Z5xuuX+6owZJQfjh3jDpzAJEHksvAHW7yksLMX/IUoVp
1326
asos.comTXT
stripe-verification=b1e83e786a89374368457301ccf0811c5be10ae9c5d0b9b3590f36ec4ba0f759
1326
asos.comTXT
f5910adae04b4bb2b834fdd24ab7fbce
1326
asos.comTXT
facebook-domain-verification=mpvqshh1zfyunih7g3kbz4emngygtb
1326
asos.comTXT
apple-domain-verification=smj2W2mEmn5jyHNN
1326
asos.comTXT
atlassian-domain-verification=39F8CAD7IC+z3STDdDbgH1fWTXX0t+eLQ66rznPoYQBy/6lsBtqD4C8cHp2nLHtH
1326
asos.comTXT
stripe-verification=48e29927e27375f78230fb7fd869944d24309dd5b5f132e2165c468e376954b0
1326
asos.comTXT
fgFnAm4dYU+jIDQeb9p1KakzKP7+Ma+b0oyNPnQz5cMPTFd5E/vVTzyz3xfuoLSINR1t2Bpp8211BDwi1YBUWQ==
1326
asos.comTXT
amazonses:juXOybZL6kWyoPBa60fIXsxr/LyfhgwJU/7noQSnOgE=
1326
asos.comAAAA
2600:1408:c400:c::17cd:6892
5
asos.comAAAA
2600:1408:c400:c::17cd:6884
5