WWW.ISB.EDU Website Review

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Pages Indexed

Bing:
Google:

Page Information

Title:
Indian School of Business (ISB) | Management Education
Length: 54 character(s); Best length: 10 ~ 60 character(s)
Meta description:
The Indian School of Business (ISB) provides management education through different programmes namely, Post Graduate Programme (PGP), Post Graduate Programme in Management for Working Professionals (PGPPro), Post Graduate Programme in Management for Senior Executives (PGPMAX), Fellow Programme in Management (FPM), Management Programme for Family Business. It also provides executive education through various open and custom certificate programmes.
Length: 450 character(s); Best length: 50 ~ 160 character(s)

The length of your meta description seems to be outside the recommended range. Ideally, a META DESCRIPTION should be between 50 and 160 characters, including spaces.

A meta description tag serves as a concise and informative summary of a web page's content, aiming to engage and inform users about the page's topic.

Google relies on the actual content of the page to generate a snippet for search results, but it may also utilize the meta description for a more descriptive representation of the page.

Meta descriptions act as a compelling pitch to persuade users that the page aligns with their search intent. While there's no strict character limit, Google truncates the snippet in search results as necessary to fit the device's width.

Best practices for Meta Descriptions

  • Length: Maintain a description length of 50-160 characters to ensure optimal visibility in search results.
  • Uniqueness: Craft unique descriptions for each page on your website to differentiate their purposes and content.
  • Accuracy: Create descriptions that precisely depict the specific content and purpose of the page.
  • Keywords: Ensure that each web page has a unique meta description containing important keywords relevant to the page's content.
Meta keywords:
Length: 0 character(s); Best length: 10 ~ 255 character(s)

The length of your meta keywords seems to be outside the recommended range. Ideally, a meta keywords should be between 10 and 255 characters, including spaces.

Meta keywords are a specific type of meta tag that appear in the HTML code of a web page. They provide information to search engines about the topic of the page. Meta keywords were once used to help rank web pages in search engine results. However, due to the abuse by webmasters and marketers, Google claims to have stopped using them more than a decade ago. Despite this, there are still reasons to consider using meta keywords:

  • Uncertain Impact on Google's Algorithm: While Google devalued meta keywords, it is uncertain if they were entirely removed from its ranking algorithm. Google keeps its ranking algorithms top secret to deter people from gaming the system.
  • Other Search Engines and CMS: Other search engines like Yandex, Baidu, and Naver may still use meta keywords. Additionally, some internal CMS search systems, such as SOLR and Algolia, also utilize the meta keywords tag.

Best practices for Meta Keywords

  • Relevance is Key: It is crucial to choose keywords that accurately reflect the content of your page.
  • Keep it Limited: It is generally recommended not to exceed more than 10 meta keywords for a single page. Also, the content length should not exceed 255 characters (including spaces).
  • Consider Long-Tail Keywords: Long-tail keywords are more specific and longer phrases that target a niche audience. These keywords can be highly effective in driving targeted traffic to your website.

Remember, meta keywords are just one aspect of search engine optimization (SEO), and search engines now place less emphasis on them compared to other factors. However, by following these best practices, you can still optimize your meta keywords effectively and improve the visibility of your web pages.

H1 Tag:
Post Graduate Programme in Management for Young Leaders
Length: 55 character(s); Best length: 10 ~ 255 character(s)

Site Technology

Server:
Caddy
SSL Secure:
Available
robots.txt:
XML Sitemap:
Unavailable
Gzip Compress:
Available
favicon.ico:
Unavailable

HTTP Header Analysis

HTTP header fields are components of the message header of requests and responses in the Hypertext Transfer Protocol (HTTP). They define the operating parameters of an HTTP transaction. The header fields are not directly displayed by normal web browsers like Internet Explorer, Google Chrome, Firefox etc. Below is the HTTP Header information of www.isb.edu:
HTTP/1.1 200 OK
Accept-Ranges: bytes
Age: 57
Cache-Control: max-age=0, public
Content-Encoding: gzip
Content-Length: 17834
Content-Type: text/html;charset=utf-8
Date: Fri, 04 Oct 2024 11:24:34 GMT
Etag: "207ef-623a4e6fd4130-gzip"
Expires: Fri, 04 Oct 2024 11:25:04 GMT
Last-Modified: Fri, 04 Oct 2024 11:23:37 GMT
Referrer-Policy: strict-origin
Server: Caddy
Server: Apache/2.4.57 (Ubuntu)
Strict-Transport-Security: max-age=63072000; includeSubDomains; preload
Vary: Accept-Encoding
X-Frame-Options: SAMEORIGIN
X-Ua-Compatible: IE=Edge,chrome=1
X-Xss-Protection: 1; mode=block

DNS Record Analysis

Domain Name Systes (DNS) translates easily memorized domain names to the numerical IP addresses needed for the purpose of locating computer services and devices worldwide. There are total 28 DNS record(s) of isb.edu.
Host Type IP/Target TTL Extra Infomation
isb.eduA215
isb.eduNS21600
isb.eduNS21600
isb.eduNS21600
isb.eduNS21600
isb.eduNS21600
isb.eduNS21600
isb.eduSOA21600expire: 1209600
serial: 2009012563
isb.eduMX300pri: 0
isb.eduTXT
adobe-idp-site-verification=6ab004ec0f7ca58b2f8a4e1ea99d1dec97c8ffe1140b88487bd758c92788e996
300
isb.eduTXT
MS=<5T4-G3F-3A3>
300
isb.eduTXT
ms-domain-verification=b494cf93-76b4-4d79-a053-73de8215ce79
300
isb.eduTXT
duo_sso_verification=fMS5sS5V8cyAVUG6jgvyQMIs74QNHyeVYA2qxCWrQVNONxJxVUmu6Hm2EP5Pj6HO
300
isb.eduTXT
MS=ms43157246
300
isb.eduTXT
docusign=51fbd45b-997a-4621-8bf8-d8fc675b25dd
300
isb.eduTXT
google-site-verification=uQVYp_GSrDxawkzrwRVpyDX-RyU2Pe8ACwuBWU8FejE
300
isb.eduTXT
brevo-code:3a5483c0713202b120f15052e8ec8cc0
300
isb.eduTXT
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300
isb.eduTXT
ms-domain-verification=f5641332-b165-447e-98bd-bd615415bf87
300
isb.eduTXT
amazonses:kQk7Ep4QPfC/l+zeQ08OOzsyTa51EOx/rf7osdvmz8M=
300
isb.eduTXT
webexdomainverification.=28501a57-ee19-4fd0-b123-35fc78dbfaf0
300
isb.eduTXT
ZOOM_verify_eDzfJTJzRvOrSduJU-b30A
300
isb.eduTXT
facebook-domain-verification=4el5z47qtk9geskh0bm5oxjlshqu2a
300
isb.eduTXT
v=spf1 include:spf.protection.outlook.com include:one.zoho.in include:emailus.freshservice.com include:zeptomail.net.in ~all
300
isb.eduTXT
MS=ms42727834
300
isb.eduTXT
MS=ms22446544
300
isb.eduTXT
ms-domain-verification=d968bee0-ec78-4726-8da1-0f87bf72bedf
300
isb.eduTXT
ms-domain-verification=47b9672c-c693-4323-bac3-0e8adacea0d1
300