WWW.MEC.CA Website Review

Pages Indexed

Bing:
Google:

Page Information

Title:
MEC: Canadian Outdoor Retailer - Shop Camping, Hiking, Climbing, Cycling, Watersports & More
Length: 92 character(s); Best length: 10 ~ 60 character(s)

The HTML title tag is one of the most important elements of on-page SEO, appearing in search results, browser tabs, and bookmarks.

Your title tag does not appear to be within the ideal length.

Google's search results truncate titles that exceed 60 characters; Bing's search results truncate titles that exceed 70 characters.

Here are the best practices for Meta Titles:

  • Stick to a title length of 10-60 characters.
  • Make keywords/key phrases obvious
  • Incorporate relevant power words
  • Be clear but concise
Meta description:
Canada’s most trusted outdoor retailer. Get the best outdoor gear — Found a better price? We’ll match it. Yep, get 30-day price matching across Canada at MEC.
Length: 158 character(s); Best length: 50 ~ 160 character(s)
Meta keywords:
Length: 0 character(s); Best length: 10 ~ 255 character(s)

The length of your meta keywords seems to be outside the recommended range. Ideally, a meta keywords should be between 10 and 255 characters, including spaces.

Meta keywords are a specific type of meta tag that appear in the HTML code of a web page. They provide information to search engines about the topic of the page. Meta keywords were once used to help rank web pages in search engine results. However, due to the abuse by webmasters and marketers, Google claims to have stopped using them more than a decade ago. Despite this, there are still reasons to consider using meta keywords:

  • Uncertain Impact on Google's Algorithm: While Google devalued meta keywords, it is uncertain if they were entirely removed from its ranking algorithm. Google keeps its ranking algorithms top secret to deter people from gaming the system.
  • Other Search Engines and CMS: Other search engines like Yandex, Baidu, and Naver may still use meta keywords. Additionally, some internal CMS search systems, such as SOLR and Algolia, also utilize the meta keywords tag.

Best practices for Meta Keywords

  • Relevance is Key: It is crucial to choose keywords that accurately reflect the content of your page.
  • Keep it Limited: It is generally recommended not to exceed more than 10 meta keywords for a single page. Also, the content length should not exceed 255 characters (including spaces).
  • Consider Long-Tail Keywords: Long-tail keywords are more specific and longer phrases that target a niche audience. These keywords can be highly effective in driving targeted traffic to your website.

Remember, meta keywords are just one aspect of search engine optimization (SEO), and search engines now place less emphasis on them compared to other factors. However, by following these best practices, you can still optimize your meta keywords effectively and improve the visibility of your web pages.

H1 Tag:
Backpacks for any trail
Length: 23 character(s); Best length: 10 ~ 255 character(s)

Site Technology

Server:
Vercel
SSL Secure:
Available
robots.txt:
Unavailable
XML Sitemap:
Unavailable
Gzip Compress:
Available
favicon.ico:
Unavailable

HTTP Header Analysis

HTTP header fields are components of the message header of requests and responses in the Hypertext Transfer Protocol (HTTP). They define the operating parameters of an HTTP transaction. The header fields are not directly displayed by normal web browsers like Internet Explorer, Google Chrome, Firefox etc. Below is the HTTP Header information of www.mec.ca:
HTTP/1.1 200 OK
Content-Type: text/html; charset=utf-8
Transfer-Encoding: chunked
Connection: keep-alive
Access-Control-Allow-Origin: *
Cache-Control: public, max-age=3600, must-revalidate
Content-Disposition: inline
Content-Encoding: gzip
Date: Sun, 08 Jun 2025 15:43:34 GMT
Etag: W/"fa9e0a2de4287f9cea4c87d7c646f8fd"
Server: Vercel
Strict-Transport-Security: max-age=63072000
Vary: RSC, Next-Router-State-Tree, Next-Router-Prefetch
X-Matched-Path: /en
X-Vercel-Cache: HIT
X-Vercel-Id: iad1::fn2nz-1749397414106-58e9e73041c1
X-Cache: Miss from cloudfront
Via: 1.1 64aebd154b6045af00c94ad9d2ff49f2.cloudfront.net (CloudFront)
X-Amz-Cf-Pop: PHL50-C1
X-Amz-Cf-Id: gNR3qY638fSU3l-i0PwXJ81BlhoVcAbCiDjrpG0PMPW9R9gOnja-1Q==
Age: 20045

DNS Record Analysis

Domain Name Systes (DNS) translates easily memorized domain names to the numerical IP addresses needed for the purpose of locating computer services and devices worldwide. There are total 27 DNS record(s) of mec.ca.
Host Type IP/Target TTL Extra Infomation
mec.caA60
mec.caA60
mec.caA60
mec.caA60
mec.caNS21600
mec.caNS21600
mec.caNS21600
mec.caNS21600
mec.caSOA3600expire: 1209600
serial: 1
mec.caMX900pri: 10
mec.caMX900pri: 10
mec.caTXT
sophos-domain-verification=b276f1e8b51394b2a0f1756fb1d681d6d571fd28fd2d1afc6756033ce57bfb0a
3600
mec.caTXT
onetrust-domain-verification=166ea8d42ff243bab35a0235e669e657
3600
mec.caTXT
facebook-domain-verification=5pi8soz497ozbe7ldy32xdlwhopdtj
3600
mec.caTXT
MS=ms31935701
3600
mec.caTXT
apple-domain-verification=1komjN2Ej3_hyPEdz9l9OeEQl0wK3lwti4wNYTUTZ_E
3600
mec.caTXT
google-site-verification=0jRRLK0dgqR8M9yGfZWoNKf_B0ruRb0o596aLvgJTno
3600
mec.caTXT
apple-domain-verification=rPDdIkYf6uzmh4Yr
3600
mec.caTXT
google-site-verification=xgCjQZE55cmLr2_nc7XhAoxMdiuTNByvqUQi6ZtDFds
3600
mec.caTXT
fsverification-support.mec.ca=ccd27f6bea5b855d79284c8833da4da1a85b9a7a869412dd1902be5f88935907
3600
mec.caTXT
google-site-verification=RTdyJ5GECaszQVSy8CdCPGubhHWXGsGdJOJ50HJjzNs
3600
mec.caTXT
TF7na582/TWVSqDm/8JDFnD+CtP1nWATPAkToX3IskUUYyV96xCgZnp9DLcw1G6Pu6juyjdeXQY2eyG/u1tyWA==
3600
mec.caTXT
klaviyo-site-verification=RG7L8Y
3600
mec.caTXT
3Xin5sRzhdzsFYBE8hivo3gvdBcwMkkmQGUiRpJLp/aTKGsPgfH6c9slfqn3BhynNS5DFf2YcFfXriIkPbqnlQ==
3600
mec.caTXT
klaviyo-site-verification=UsLG8u
3600
mec.caTXT
v=spf1 ip4:204.89.57.18 ip4:204.16.47.155 ip4:66.119.164.100 ip4:72.15.144.103 ip4:107.20.210.250 ip4:52.1.14.157 include:spf.protection.outlook.com include:spf-0039ce01.pphosted.com include:fdspfus.freshemail.io ~all
3600
mec.caTXT
de307ff5e29aa30b487831614eb2a8aaf1e3d42bf1b5c3af00
3600