WWW.STANDARD.CO.UK Website Review

Basic Information

Server:
cloudflare
City:
Unknown

Pages Indexed

Bing:
0
Google:
0

Page Information

Title:
London news, sport and culture | The Standard | London Evening Standard | The London Standard
Length: 93 character(s); Best length: 10 ~ 60 character(s)

The HTML title tag is one of the most important elements of on-page SEO, appearing in search results, browser tabs, and bookmarks.

Your title tag does not appear to be within the ideal length.

Google's search results truncate titles that exceed 60 characters; Bing's search results truncate titles that exceed 70 characters.

Here are the best practices for Meta Titles:

  • Stick to a title length of 10-60 characters.
  • Make keywords/key phrases obvious
  • Incorporate relevant power words
  • Be clear but concise
Meta description:
Latest London news, business, sport, culture, celebrity and entertainment from The London Standard
Length: 98 character(s); Best length: 50 ~ 160 character(s)
Meta keywords:
Length: 0 character(s); Best length: 10 ~ 255 character(s)

The length of your meta keywords seems to be outside the recommended range. Ideally, a meta keywords should be between 10 and 255 characters, including spaces.

Meta keywords are a specific type of meta tag that appear in the HTML code of a web page. They provide information to search engines about the topic of the page. Meta keywords were once used to help rank web pages in search engine results. However, due to the abuse by webmasters and marketers, Google claims to have stopped using them more than a decade ago. Despite this, there are still reasons to consider using meta keywords:

  • Uncertain Impact on Google's Algorithm: While Google devalued meta keywords, it is uncertain if they were entirely removed from its ranking algorithm. Google keeps its ranking algorithms top secret to deter people from gaming the system.
  • Other Search Engines and CMS: Other search engines like Yandex, Baidu, and Naver may still use meta keywords. Additionally, some internal CMS search systems, such as SOLR and Algolia, also utilize the meta keywords tag.

Best practices for Meta Keywords

  • Relevance is Key: It is crucial to choose keywords that accurately reflect the content of your page.
  • Keep it Limited: It is generally recommended not to exceed more than 10 meta keywords for a single page. Also, the content length should not exceed 255 characters (including spaces).
  • Consider Long-Tail Keywords: Long-tail keywords are more specific and longer phrases that target a niche audience. These keywords can be highly effective in driving targeted traffic to your website.

Remember, meta keywords are just one aspect of search engine optimization (SEO), and search engines now place less emphasis on them compared to other factors. However, by following these best practices, you can still optimize your meta keywords effectively and improve the visibility of your web pages.

H1 Tag:
Length: 0 character(s); Best length: 10 ~ 255 character(s)

Your page does not include an H1 tag.

The H1 tag in HTML is the main headline users see first when a page loads. It conveys the page's topic, enticing visitors to read further. H1 tags are crucial for SEO, user experience, and accessibility. They distinguish the main title on a webpage, aiding search engines and users in understanding the content.

Here are best practices for H1 tags

  • Use H1 tags for page titles.
  • Limit to one H1 tag per page.
  • Keep H1 tags short and concise.
  • Structure headings hierarchically.
  • Include your main keyword.
  • Ensure H1 tags are engaging.

Site Technology

Server:
cloudflare
SSL Secure:
Available
robots.txt:
Unavailable
XML Sitemap:
Unavailable
Gzip Compress:
Available
favicon.ico:
Unavailable

HTTP Header Analysis

HTTP header fields are components of the message header of requests and responses in the Hypertext Transfer Protocol (HTTP). They define the operating parameters of an HTTP transaction. The header fields are not directly displayed by normal web browsers like Internet Explorer, Google Chrome, Firefox etc. Below is the HTTP Header information of www.standard.co.uk:
HTTP/1.1 200 OK
Date: Tue, 10 Jun 2025 07:32:03 GMT
Content-Type: text/html; charset=utf-8
Transfer-Encoding: chunked
Connection: keep-alive
CF-Ray: 94d72c306dcbd123-EWR
CF-Cache-Status: HIT
Age: 23
Cache-Control: stale-if-error=604800, public, stale-while-revalidate=3600, max-age=60, s-maxage=10800
Strict-Transport-Security: max-age=63072000; preload
Vary: Origin,Accept-Encoding
access-control-allow-credentials: true
content-security-policy: frame-ancestors 'self' https://*.brightsites.co.uk;
permissions-policy: camera=(), geolocation=(), microphone=(), midi=()
speculation-rules: "/speculationrules.json"
surrogate-key: standard.co.uk v2.5.15 section_28 web_standard_prod_section_28_publication_1 standard_prod web_standard_prod web_standard_prod_section_28 web_standard_prod_publication_1 web_standard_prod_2025-06-10 web_standard_prod_2025-06-10_publication_1 standard.co.uk_v2.5.15 v2.5.15_section standard.co.uk_v2.5.15_section
x-content-type-options: nosniff
Set-Cookie: __cf_bm=Rqu_dEx6MWdRMEfCPf_c8KVCyHWaYeXclG0g1Elrm2Y-1749540723-1.0.1.1-5pCutFSRNgXXFVSe448xzJxnTmH5_FHVX71j3ZaTzFUDHeZRC6w3MNbLqd1fCFucqQLfHtyfGrLI.IgS0b.Zs9KRMbqnyFAQZ6csFrc44TE; path=/; expires=Tue, 10-Jun-25 08:02:03 GMT; domain=.www.standard.co.uk; HttpOnly; Secure; SameSite=None
Server: cloudflare
Content-Encoding: gzip
alt-svc: h3=":443"; ma=86400

DNS Record Analysis

Domain Name Systes (DNS) translates easily memorized domain names to the numerical IP addresses needed for the purpose of locating computer services and devices worldwide. There are total 20 DNS record(s) of standard.co.uk.
Host Type IP/Target TTL Extra Infomation
standard.co.ukA
104.18.43.17
300
standard.co.ukA
172.64.144.239
300
standard.co.ukNS
rihana.ns.cloudflare.com
21600
standard.co.ukNS
lars.ns.cloudflare.com
21600
standard.co.ukSOA
mname: lars.ns.cloudflare.com
rname: dns.cloudflare.com
1800expire: 604800
serial: 2373969977
standard.co.ukMX
standard-co-uk.mail.protection.outlook.com
194pri: 10
standard.co.ukTXT
x37zx4inURMblmnPjeLs6YiWhSdAi/DFVzmodmdSb/EENdR9/UhFyZ9JUyr8p1EyvE7N0WYFchuQqcM5WxiJdw==
300
standard.co.ukTXT
adobe-idp-site-verification=5c874982d9eb77c27639f75fe9649403668793e47bc55164e5796e62b7c66206
300
standard.co.ukTXT
facebook-domain-verification=6a9mo707isu7ep0uwfopnsg2dqptxc
300
standard.co.ukTXT
google-site-verification=UJNQ0OvJPAFndyVru6d-QSqz3BJgSRa0xKAiM2R3UyQ
300
standard.co.ukTXT
ZOOM_verify_TCyWlHRJTmu-6fjpV-NshA
300
standard.co.ukTXT
MS=ms44361511
300
standard.co.ukTXT
0ed1fe018a05509e3404294d7ea0972e0551ed0ade
300
standard.co.ukTXT
globalsign-domain-verification=zfCNvJt0iTcEchLrE0nrimsdl4h4m4zVTSJYOcrlcJ
300
standard.co.ukTXT
ZOOM_verify_vOjp8QPZ6HoISM4ssioWcw
300
standard.co.ukTXT
pinterest-site-verification=ed27f3f3ad1f1bc18038acf39f55ccbf
300
standard.co.ukTXT
google-site-verification=4HA__V7DIfvp-tdBxrzvk6nmNAt5BsjmCsiKheGwX4o
300
standard.co.ukTXT
v=spf1 include:spf.protection.outlook.com include:aspmx.sailthru.com include:mail.zendesk.com ip4:195.234.243.112 ip4:206.155.87.84 ip4:103.13.71.86 -all
300
standard.co.ukAAAA
2606:4700:4400::ac40:90ef
300
standard.co.ukAAAA
2606:4700:4400::6812:2b11
300